Your role at a glance

Do you have a passion for delivering results? Are you keen to work as part of a great team in a fast paced environment? Are you capable of producing excellent acquisition digital marketing campaigns? If the answer is yes, then we have the role for you.

Join us as our Digital Channel Manager and you'll be leading the day to day development and delivery of the digital marketing acquisition strategy and plan predominantly across our PPC channel, for L&G's Over 50's product range.

What you'll be doing

• Providing task management and ongoing coaching and development around channel knowledge, performance management and optimisation for the Direct Channel Manager(s) to maximise performance.
• Acting as the Digital Marketing lead on any Martech initiatives and effectively manage the adoption of Martech into BAU across the digital channel managers to maximise the opportunity to drive increased value from digital marketing.
• Managing, monitoring and optimizing the performance of the digital channel plans to deliver the agreed commercial targets; NBVA, APE and Ratio
• Management of the Digital marketing budget ensuring cost management, adherence to finance processes including budget tracking, raising PO’s, payment of invoices and monthly accruals to ensure delivery of digital channel activity within agreed budgets.
• Building and maintaining effective and collaborative relationships with the key stakeholders in the wider Marketing, Digital Sales, Web Analytics, MarTech, Insight & Behavioural Science, Group Digital, Brand, Advertising Standards teams and external marketing agencies and partners to deliver fully optimised channel plans.
• Ensuring that all digital marketing is appealing, integrated with ATL comms, offline comms and the customer journey, is within brand guidelines, clear, fair and not misleading and can be easily understood by the intended target audience.
• Ensuring that our digital channel activity adheres to the FCA guidance on Treating Customers Fairly (TCF)

What we're looking for

Qualifications:

Educated to Degree Level and/ or Equivalent Professional Certification(s) or relevant experience in a similar role.

Knowledge:

Excellent communication (verbal, written and presentation) and analytical skills

A good understanding of what motivates a customer to consider and then go on to buy Life Insurance Direct

Team player, with a very strong work ethic and high energy level

A natural solution-provider, managing his/her workload in an efficient and structured manner

Strong knowledge of performance marketing; capable of analysing complex data sets and delivering actionable recommendations to optimise performance.

Knowledge of GDPR, PECR and other relevant privacy regulations

Experience:

Experience of digital campaign management and delivery in a D2C market

Experience of PPC

Experienced in using analytics tools like Adobe

An ability to work independently using own initiative to establish facts, consider the options and communicate solutions in keeping with business objectives.

Ability to influence, communicate clearly, persuasively and effectively with other business areas

Experience of task managing, overseeing and developing small teams of subject matter experts

Experience of working collaboratively in multi-disciplinary teams.

Leadership:

Ongoing sharing, collaboration and upskilling of peers

Deputising for Senior Direct Marketing Manager in Leadership settings and with 3rd party suppliers.

Benefits

When you commit to Legal & General, we’ll commit to you too. That means we’ll recognise and reward your hard work, your performance and your contribution.

If you join us, you’ll get access to some great benefits, including private medical insurance, at least 25 days holiday (excluding bank holidays), a generous pension scheme, life assurance, and Income Protection. You can participate in our electric car scheme, which offers employees the option to hire a brand new electric car through tax efficient salary sacrifice. We’re also proud to offer competitive family leave.

You’ll have the opportunity to participate in our annual, performance-related bonus plan and valuable share schemes. And then there are the many discounts we offer that you can take advantage of – both for our own products and at a range of high street stores and online offerings.