Role Overview:

• Responsible for the strategic planning, execution and optimsation of digital marketing campaigns across multiple channels, including social media (Line, YouTube), email, SEO and website, to drive awareness , engagement and demand.
• Assist the regional digital marketing manager in executing various digital marketing tasks and providing support for all digital initiatives.
• Oversee website and social media (Line & YouTube) management, including content updates, campaign development, SEO, user experience optimization, and follower engagement strategies
• Develop and execute email marketing campaigns for all business channels.
• Work closely with the Taiwan sales and marketing teams to align campaign priorities and the Regional Marketing team to coordinate and execute local digital tasks.
• Generate metrics reports for all digital platforms.
• Support in technology projects from a regional perspective to ensure alignment with business and L&C requirements.
• Conduct regular website audits to assess site performance, usability, content accuracy and security standards.
• Manage campaign vendors and digital agencies.
• Stay current with the latest digital marketing trends, tools and the best practices, and identify opportunities to improve campaign workflows and results
• Conduct competitor analysis and market research, monitoring industry trends and digital marketing innovations.

The ideal candidate should possess the following attributes:

• Minimum 5 years of experience in digital marketing, experience in investment management industry is a plus;
• Deep knowledge of various digital platforms combine with strong digital campaign delivery skills as nell as experience in managing and optimizing digital platforms
• Expertise in HTML, email marketing tools (e.g Eloqua), content management systems (e.g. Sitecore), social media and analytics (e.g. Adobe Analytics or Google Analytics) tools.
• Be a proactive, self-motivated, dynamic self-starter, and able to work independently;
• Able to work in a global, multi-cultural organization. Excellent communication skills, including written and spoken English and Chinese (Mandarin);
• Experience in a foreign financial institution will be an advantage;
• Degree in a relevant discipline, ideally in Marketing, Journalism or Finance.

Other information:

• Reporting lines: To Digital Marketing Manager, Asia Pacific (based in Hong Kong) and Head of Marketing, Taiwan
• Location of role: Taipei

Neuberger Berman is an equal opportunity employer. The Firm and its affiliates do not discriminate in employment because of race, creed, national origin, religion, age, color, sex, marital status, sexual orientation, gender identity, disability, citizenship status or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact onlineaccommodations@nb.com.

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