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Marketing Specialist - Channel Marketing

Neuberger Berman Group

Neuberger Berman Group

Marketing & Communications
Tokyo, Japan
Posted on Sep 3, 2025

Summary:

  • The Neuberger Berman East Asia marketing team follows the global branding initiative, helping to increase the Group's presence in Japan and Korea, as well as supporting local sales activities. The team works closely with the local client coverage team and product teams, as well as the global marketing team, to support sales activities in Japan and Korea.

  • We are looking for one new member to join our Tokyo office. This member will focus on retail business and channel, i.e., publicly offered mutual fund brochure creation and delivery in digital and printing, event management, content marketing, digital marketing, and will be broadly working on content marketing strategy development, and promotional activities. Reporting directly to the Head of Marketing East Asia, you will collaborate with colleagues responsible for media, events, and digital marketing, working within a four-person team to drive business initiatives.

Responsibilities:

  • Prepare marketing and promotional materials; implement sales promotion initiatives

  • Plan, develop, and execute digital marketing and content marketing strategies for publicly offered investment trusts and sub-advised funds mainly.

  • Develop and support new and existing distribution partners; organize seminars and briefings for both institutional investors, fund distributors (banks, brokerage firms, and on-line brokers) independent financial advisors (IFAs)

ポジション概要

  • 当社で新たに開始する公募投信事業において、マーケティングチームの一員として、プロモーションの企画立案から販売促進まで幅広くご担当いただきます。公募投信以外の国内投信会社向け運用再委託ファンドの販売促進に向けたデジタル・マーケティング、コンテンツ・マーケティング、イベントマネジメントのサポートもご担当いただきます。

  • マーケティング部長へのレポートラインとなり、メディア・イベント、デジタル分野の担当者と連携しながら、4名体制で業務を推進します。

主な業務内容

  • マーケティングおよびプロモーション資料の作成、販売促進施策の実施

  • 公募投信のマーケティング戦略の企画・立案・推進

  • 新規・既存販売会社のサポート、IFA(独立系ファイナンシャルアドバイザー)向けセミナーや説明会の実施

Required Qualifications

  • 5-7 years of Marketing experience (industry not specified), including experience in promotion planning, product/service planning, or market research

  • Work experience at an Asset Management company with focus on public investment funds (公募投信)

  • Business-level PC skills (Excel, PowerPoint, etc.)

  • Business-level English proficiency

Preferred Qualifications

  • Practical experience in digital marketing

  • Experience planning and managing seminars or events

  • Experience collaborating within a team and strong communication skills

必須要件

  • 5-7 年程度のマーケティング業務経験(業界不問、営業戦略企画・商品/サービス企画・市場調査等の経験を含む)

  • 資産運用会社での公募投信に関する業務経験

  • ビジネスレベルのPCスキル(Excel、PowerPoint等)

  • 英語力(ビジネスレベル)

歓迎要件

  • デジタルマーケティングの実務経験

  • セミナーやイベントの企画・運営経験

  • チームでの協働経験やコミュニケーション能力

Neuberger Berman is an equal opportunity employer. The Firm and its affiliates do not discriminate in employment because of race, creed, national origin, religion, age, color, sex, marital status, sexual orientation, gender identity, disability, citizenship status or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact onlineaccommodations@nb.com.

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