Overview of the Role

This role is an exciting opportunity for an experienced Client Marketer to develop, manage, execute and measure effective marketing campaigns to engage clients and generate new leads within the Nordics and Benelux regions. The role is integral to support the growth of the European business, with a strong focus on Benelux, Denmark, Sweden and a light touch on Finland, Norway and Iceland targeting both institutional and private wealth investors. Based in Nuveen’s Copenhagen, Stockholm or Amsterdam office with close alignment with the local sales teams in Copenhagen/Stockholm/Amsterdam and the Marketing team across Europe, is required to execute the region’s ‘go to market’ plan and best position Nuveen for growth.

The role requires generalist marketing knowledge as it touches a wide spectrum of mar-com activities and will serve as a liaison to other marketing functions including communications, product, brand, digital and paid media, across Europe and U.S.-based marketing teams, helping to provide an integrated marketing approach.

Main Duties and Responsibilities:

• Develops, owns and executes on marketing plans, ensuring alignment with business objectives and providing guidance to wider Marketing team so that all activity is in lock step.

• Partners closely with Global Client Group (sales team) to ensure marketing initiatives align with capital raising priorities and themes, providing a tailored experience for clients and prospects in the region.

• Oversees the creation, maintenance and production of online and offline marketing materials as required by the sales team, ensuring materials are aligned with business strategy and objectives. This includes marketing presentations, brochures, white papers, website content, email marketing, social media and videos.

• Identifies and executes brand-building and awareness opportunities for the business including advertising, advertorials, sponsorship and social media, working closely with key local media publications as well as brand, design, paid media, PR and content comms teams.

• Works closely with events team on proprietary and external events programme, ensuring activities align with regional plan, position the brand effectively and provide an elevated client experience.

• Works closely with global digital team to create local websites, ensuring content is updated and aligns to regional goals, in addition to advising on appropriate personalised content for website IP detection, ensuring all Nordic/Benelux website users have a refined digital experience.

• Partners with analytics team to provide reporting and analysis of marketing programmes, ensuring regular reviewing and refining.

• Seeks more innovative ways in which the business can be marketed, with a focus on enhancing the client experience.

Technical Skills & Qualifications Required:

• 4 to 5 years marketing experience

• Degree educated

• Qualification in Marketing preferred

• Experience working within financial services

• Strongly fluent in written and spoken professional English.

• Strong knowledge of Microsoft Office products.

Competencies Required:

• Enthusiastic individual, with a collegiate approach, able to work in a culturally diverse organisation and at different levels of the business

• Excellent communication skills with the ability to express complex issues succinctly and clearly to business partners

• Strong organisational skills

• Demonstrates diligence, analytical approach and works proactively to resolve issues

• Experience of working on a broad range of matters with a flexible attitude

• Comfortable operating in/with a multi-location and multi-national extended team

• Able to operate under time pressure and multi-task

• Self-directed, self-starter, and motivated with the ability to work with minimal supervision in a complex organization

• Own and deliver against Marketing Qualified Lead (MQL) targets, ensuring a strong focus on measurable, pipeline-driven outcomes and alignment with overall business growth objectives.

• Developed interpersonal skills including a proactive approach to resolving conflicts/ overcoming inefficiencies

• Able to think independently and challenge/escalate issues in an appropriate manner

Preferred Skills:

• Cross-border and multi-lingual experience/skills

• Experience driving client marketing campaigns

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Company Overview

Nuveen is a global investment leader, managing public and private assets for clients around the world and on behalf of TIAA, our parent company and one of the world’s largest institutional investors. We invest in the growth of businesses, real estate, infrastructure and natural capital, providing clients with the reliability, access and foresight unique to our heritage. Our prevailing perspective on the future drives our ambition to innovate and adapt our business to the changing needs of investors - all to pursue lasting performance for our clients, our communities and our global economy. Visit www.nuveen.com to learn more about us.

Our Culture of Impact

At TIAA, we're on a mission to build on our 100+ year legacy of delivering for our clients while evolving to meet tomorrow's challenges. We equip our associates with future-focused skills and AI tools that enable us to advance our mission. Together, we are fighting to ensure a more secure financial future for all and for generations to come. We are guided by our values: Champion Our People, Be Client Obsessed, Lead with Integrity, Own It, and Win As One. They influence every decision we make and how we work together to serve our clients every day. We thrive in a collaborative in-office environment where teams work across organizational boundaries with shared purpose, accelerating innovation and delivering meaningful results. Our workplace brings together TIAA and Nuveen's entrepreneurial spirit, where we work hard and work together to create lasting impact. Here, every associate can grow through meaningful learning experiences and development pathways—because when our people succeed, our impact on clients' lives grows stronger.

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:

Phone: (800) 842-2755

Email: accessibility.support@tiaa.org

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