Welcome to the BWAM Job Board

Lead Writer, Alternatives

T. Rowe Price

T. Rowe Price

Marketing & Communications
Baltimore, MD, USA
USD 110k-236k / year
Posted on Jan 14, 2026

At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors. We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident.

We believe doing the right thing for our clients and our associates is good business. With a career at the firm, you can expect opportunities to create real impact at work and in your community. You’ll enjoy resources to support your career path, as well as compensation, benefits, and flexibility to enrich your life. Here, you’ll find a collaborative culture that respects and values differences and colleagues who share a spirit of generosity.

Join us for the opportunity to grow and make a difference in ways that matter to you.

About the Team

The investment thought leadership team at T. Rowe Price is part of the global Investment, Product & Retirement Content (IPRC) team. As part of a wider team of content marketing and investment strategy writing professionals, we are dedicated to creating compelling content that supports strategic and tactical marketing and distribution initiatives. Our content supports efforts to build engagement with client groups in all regions and market segments, including institutional, intermediary, and retail.

Role Summary

IPRC’s investment thought leadership writers and content creators typically specialize in distinct areas of investment and/or retirement content. We are seeking an ambitious writer to develop content to support growth strategy of the firm’s private markets initiative. The ideal candidate has a deep knowledge of private markets and the evolving role of private assets in investment markets. They should also possess a strong understanding of the financial industry and financial markets more generally.

The role is an excellent opportunity for a talented writer and content creator who is curious, thrives in a collaborative team, and is passionate about content and communications best practices. They possess excellent writing, editing, creative and content development skills, and display fluency in conveying complex ideas in compelling ways across various forms and formats of thought leadership and communications content. The candidate will utilize strong stakeholder and project management skills to develop our thought leadership content pipeline, from ideation through to publication, with a view to optimizing engagement across multiple channels including digital, social, and segment distribution programs.

Responsibilities

Content strategy:

  • Proactively supports the thought leadership agenda by staying up to date on private markets, scanning for trends, distilling investment teams’ analysis, and finding angles that appeal to our client audiences.
  • Coordinates with private equity and credit investment team partners to understand the research pipeline and integrate content ideas into the content plan as necessary.
  • In conjunction with editorial lead team members, contributes to the strategic plan and cadence of content to align to marketing and distribution initiatives.
  • Helps to record, monitor, and communicate content plan and pipeline with stakeholders (including segment, social, PR and investments) to facilitate promotion of content.

Content development and coordination:

  • Creates high-caliber white papers, articles, social media content, and multimedia including video and podcasts
  • Consults with subject-matter experts and/or develops ideas through independent research and analysis of TRP source material.
  • Supports development of academic, peer-reviewed, and published research, including preparation of extracts as needed.
  • Manages multiple projects and deadlines simultaneously.
  • Partners with editorial, creative, digital, and content marketing teams to develop compelling written and/or multi-media content, optimized for engagement potential.
  • Coordinates with content production, design, and compliance functions to ensure efficient and timely delivery of material.

Qualifications

Required:

  • Bachelor's degree or the equivalent combination of education and relevant experience AND
  • 8+ years of total relevant work experience, including direct alternatives experience

Preferred:

  • Qualification in finance, economics, or communications discipline
  • Experienced writer / editor with 7+ years of experience, preferably in financial services, asset management or financial journalism

FINRA Requirements

FINRA licenses are not required and will not be supported for this role.

Work Flexibility

This role is eligible for hybrid work, with up to one day per week from home.

Base Salary Ranges

Please review the job posting for the location of this specific opportunity.

$110,000.00 - $188,000.00 for the location of: Maryland, Colorado, Washington and remote workers
$121,000.00 - $207,000.00 for the location of: Washington, D.C.
$138,000.00 - $236,000.00 for the location of: New York, California

Placement within the range provided above is based on the individual’s relevant experience and skills for the role. Base salary is only one component of our total compensation package. Employees may be eligible for a discretionary bonus, which is determined upon company and individual performance.

Commitment to Diversity, Equity, and Inclusion

At T. Rowe Price, our associates are our greatest asset. We thrive because our company culture is built on inclusion and because we sustain a work environment where associates can bring their best selves to work every day. The backgrounds, talents, and experiences of our global associates allow us to embrace new ideas and perspectives that move our business priorities forward and enable us to deliver strong client outcomes. Here, you can expect equal opportunity and fair and consistent treatment for all.

Benefits

We value your goals and needs, at work and in life. As an associate, you’ll be supported with resources, benefits, and work-life balance so you can thrive in ways that matter to you.

Featured employee benefits to enrich your life:

  • Competitive compensation

  • Annual bonus eligibility

  • A generous retirement plan

  • Hybrid work schedule

  • Health and wellness benefits, including online therapy

  • Paid time off for vacation, illness, medical appointments, and volunteering days

  • Family care resources, including fertility and adoption benefits

T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.