ROLE PURPOSE

The Marketing Manager is responsible for planning and executing integrated marketing initiatives with a primary focus on Singapore and selected Southeast Asia markets, including Thailand and Malaysia, while also contributing to marketing deliverables across other Asia ex‑Japan (AxJ) markets such as China, Hong Kong, Korea, and Taiwan.

The role supports institutional and intermediary businesses and partners closely with segment, product, digital, and global marketing teams to deliver campaigns, content, client communications, and events aligned with Asia ex‑Japan go‑to‑market priorities.

This is a hands‑on execution and orchestration role that operates with a high degree of autonomy, managing work independently with minimal supervision from senior segment marketing counterpart(s) and/or the head of marketing. It requires strong stakeholder management, sound commercial judgement, and the ability to translate strategy into high‑quality, compliant marketing delivery across multiple markets and channels, with meaningful regional exposure.

KEY Responsibilities

Go-to-Market Execution & Campaign Delivery

• Execute AxJ go‑to‑market plans across products, channels, and client segments, ensuring alignment with regional and global priorities.
• Deliver integrated marketing campaigns spanning advertising, digital, content, client communications, and events.
• Coordinate with Global Centers of Excellence (CoEs) and local stakeholders to localize global‑led initiatives for AxJ markets.

Client Communications & Engagement

• Execute regular and ad-hoc client communications across institutional and intermediary audiences, including eDMs, newsletters, WhatsApp, digital and social media platforms.
• Support always-on engagement programs to maintain brand and product visibility across priority markets.
• Partner closely with sales and distribution teams to ensure marketing activity supports client engagement objectives.

Events & Partnerships

• Plan and deliver TRP-hosted events and webinars, sponsored events, and distributor-led partnership activities.
• Manage event logistics, agencies, budgets, and post-event follow-up in partnership with internal stakeholders.
• Support strategic partnership initiatives, including coordination of agreements, payments, and approvals.

Content, Insights & Product Marketing Support

• Partner with Insights & Product Marketing teams to deploy thought leadership, product collateral, and campaign messaging.
• Support localization, adaptation, and ongoing maintenance of marketing materials, websites, and campaign assets.
• Ensure messaging is audience-appropriate, differentiated, and aligned with brand and regulatory requirements.

Brand, Creative & Marketing Operations

• Manage creative development and production for campaigns, events, and client materials, working with internal teams and external vendors, and operating with minimal supervision from senior segment marketing counterpart(s) and/or the head of marketing.
• Oversee activity-level marketing budgets, including tracking, vendor management, and payment processes.
• Mange third-party vendors and outsourcing partners to deliver content across written, video, visual, infographics, animations and digital formats.
• Use performance metrics to evaluate effectiveness, demonstrate impact, and inform optimization of future campaigns.
• Ensure all marketing activity complies with internal governance, compliance, and brand standards.

Stakeholder Management & Teams Collaboration

• Work collaboratively across the Asia ex‑Japan Marketing team to execute integrated campaign for priority themes and products.
• Partner with AxJ distribution teams, Insights & Product Marketing, Digital & Marketing Enablement, PR, and Global Marketing COEs to deliver global and local marketing initiatives.
• Collaborate closely with Legal and Compliance teams to ensure marketing materials and programs meet regulatory requirements.
• Share best practices and coordinate initiatives with global Insights and Product Marketing partners.
• Build and maintain trusted relationships with agencies, vendors, and internal service teams.

PERSONAL ATTRIBUTES / SKILLS

Required

• Good understanding of investment strategies across equities, fixed income, and multi‑asset, with the ability to translate complex concepts into clear marketing messages.
• Strong understanding of financial services industry trends and market dynamics.
• Solid understanding of the distribution value chain across institutional and intermediary channels, with the ability to tailor marketing content for B2B and B2C audiences.
• Ability to articulate investment themes, strategies, and product positioning clearly and effectively for external audiences.
• Strong written and verbal communication skills in English, with the ability to develop high‑quality marketing content and client communications.
• High attention to detail, with strong organizational and project management skills.
• Ability to work independently while collaborating effectively within cross‑functional and regional teams.
• Experience across the digital marketing landscape in Asia, with a practical understanding of content engagement, performance measurement, and optimization principles

Preferred

• 5–7 years’ marketing experience in a similar role, preferably within the asset management or broader financial services industry.
• University qualification in marketing, communications, journalism, finance, economics, or a related discipline.
• Experience working in international and/or matrixed organizations.
• Demonstrated ability to support sales outcomes or client engagement objectives through effective marketing programs.
• Ability to speak Mandarin and/or working knowledge of Simplified Chinese to support collaboration, content review, or regional stakeholder engagement.

Commitment to Diversity, Equity, and Inclusion:

At T. Rowe Price, our associates are our greatest asset. We thrive because our company culture is built on inclusion and because we sustain a work environment where associates can bring their best selves to work every day. The backgrounds, talents, and experiences of our global associates allow us to embrace new ideas and perspectives that move our business priorities forward and enable us to deliver strong client outcomes. Here, you can expect equal opportunity and fair and consistent treatment for all.

T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, colour, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.